Ilona Andrews is a New York Times best-selling author who’s now releasing a web serial online, for free, as per the blog story format. Innkeeper Chronicles is here.
Ilona Andrews and her husband write together, generally urban fantasy, but some sci-fi too. They’ve got some good stuff out. I generally enjoy their world building quite a lot–each new series is completely different from the previous one. Their characterization is variable, too. Each new protagonist is also different from the ones who came before.
They’re obviously open to experimentation in terms of how they get their work out; they’ve done traditional publishing, they’ve done e-book only publishing, and they’ve done self-publishing. They’ve posted free extras and snippets up on their blog. And now they’re writing blog fiction.
This series is still in its early stages, but the authors have a solid record of very well-written stuff, so my expectations are high.